About Tapaya

Every card reader, POS terminal, and checkout counter could one day be replaced by a smartphone. The industry is shifting and we're the fastest way for developers to be ready.

Tapaya is drop-in payment acceptance that turns any device into a payment terminal. For developers who need to ship fast without becoming payments experts. We handle compliance, acquirer connections, and device compatibility - so builders stay focused on what they're actually building.

We serve small development and product teams building mobile apps that need in-person payments: reservation systems, POS platforms, gym apps, merchant tools. Our SDK integrates in 30 minutes, not 12–18 months. Compliance? Handled. Now let's talk about what we're building next.

The Role

Tapaya is looking for a Head of Marketing to build the function from scratch and own it end to end.

Right now, marketing is a department of one. That person will be you. You'll define the strategy, execute it yourself, and as we grow hire and lead the team around you. This isn't a role where you inherit a playbook. There's no committee to approve your ideas and no legacy campaigns to maintain. You start with a blank page and global ambitions.

You'll work directly with the founding team and sit at the intersection of product, growth, and brand.

The mission is clear: make sure every developer and product team that needs in-person payments knows that Tapaya is the fastest, simplest way to get there.

What You'll Own

• Full marketing strategy - brand, performance, content, and CRM - and you'll execute it, not just direct it

• User acquisition - define the channels, run the campaigns, optimize spend, and cut what doesn't work

• Developer and merchant engagement - build the programs that keep the audience active, informed, and expanding

• Data and attribution - go deep on user behavior, attribute conversions correctly, and report honestly on what the metrics actually mean

• Product marketing - work closely with the product team on launches, feature positioning, and improving how the product communicates itself

• Communications and PR - tell the Tapaya story externally in a way that lands with developers, partners, and the press

• AI-assisted execution - integrate AI tools into your workflow to move faster, with the judgment to know when the output is good and when it isn't

Who You Are

Must-haves:

• Proven marketing experience - you've owned growth, not just contributed to it

• Deep performance marketing knowledge: paid channels, attribution models, acquisition funnels

• Strong analytical instincts - you look at data before forming opinions, and you know which metrics actually matter

• A builder's mindset - you're here to construct the machine, not just run campaigns inside one someone else built

• Clear, direct communicator internally and externally

Bonus:

• Experience in fintech, payments, or developer-focused products

• A track record of using AI tools to work smarter and ship faster

💡 You don't need to have marketed an SDK before. But you do need to understand technical audiences - and know how to speak to developers like a peer, not a marketer.

Conditions & Benefits

• Type: Full-time

• Location: Prague, on-site

• Schedule: Flexible - we care about outcomes, not office hours

• ESOP: Founding team equity - real skin in the game from day one

• Benefits: MultiSport card, small high-caliber team, full autonomy over your function

• Salary: To be discussed - we're transparent and fair

Interview Process

1. Vibe check & strategy conversation with our CEO (~30–45 min) - marketing philosophy, channel thinking, and a chance to get to know each other

2. Founder deep-dive (~30 min) - mission fit, long-term vision, and what building this function together looks like

At Tapaya, there's no legacy playbook to follow and no committee standing between you and execution. You'll define what marketing looks like here - and when the time comes, you'll build the team that scales it.

Think it's a fit? Let's talk, even if you don't tick every box.